About Us 2

About Urban Basics

Urban Basics was created for people who love simple, everyday beauty that actually works. We focus on affordable essentials you’ll reach for again and again — no overthinking, no overpricing.

Every product is chosen with comfort, quality, and style in mind, because looking good shouldn’t feel complicated. Whether you’re getting ready for the day or finishing a look, Urban Basics is here to keep things easy, reliable, and cute.